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Medialets Updates Universal SDK With Third-Party Rich Media Support, New Mobile Ad Formats And More

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Mobile advertising company Medialets is launching a significant update to its mobile ad SDK to support new ad formats, new data capabilities, and with support for any certified rich media vendor to deliver into Medialets-enabled publishers.

Medialets helps publishers sell rich media ads directly to brands. On the publisher side, Medialets provides all the tools to go and sell ad inventory for mobile rich media ads independently and trains publishers’ salesforce as well. For brands, Medialets evangelizes their ad formats and the mobile ad opportunities provided by big-name publishers, serving as a middle man between publishers like CNN and advertisers like Coca-Cola.

The new SDK allows third-party rich media providers like Google, Mediamind, Sprout and Unicast, to offer campaigns to advertisers and publishers. Medialets says these providers now have access to more than 20 billion monthly available impressions across its publishers. Medialets has also added a number of social features for ad formats, including social media sharing, email and SMS functionality, Add-to- Calendar (with Reminders) and Embedded Maps.

Medialets’ new ad format, Growables, is included in the new SDK, which is an HTML5 expandable ad which grows out of the original banner ad. An Audio ad format allows advertisers to deliver audio ads with or without an on-screen component while an app is backgrounded (which works well in music mobile apps).

Medialets, which has raised $10 million in funding, recently formed a partnership with Adobe to integrate Medialets‘ mobile ad platform into the Adobe creative suite. And the New York-based startup just released Medialets Muse, a comprehensive creative dashboard for rich media advertising,