The Gillmor Gang — Robert Scoble, John Borthwick, Kevin Marks, and Steve Gillmor — joined the Circle Game as channelled by Joni Mitchell and Tom Rush. Google + seems to be a hit, which means it is soon to reach the critical mass where all social software must graduate from high school to beyond. For now, the service appears like a broader reimplementation of Friendfeed, which some of us felt was truncated not by the users but by the Facebook acquisition. In other words, for some that reinvention is a good thing.
For @borthwick, the project is a substantial undertaking for a company we’ve been trivializing in recent months along with its stock price. For @scobleizer, it means the battle between reach and rich, this time in social circles as Google defines graphs. For @kevinmarks, plenty of work ahead but a strong effort. For @stevegillmor, well, you’ll have to watch the show. But a hint: +1s to Twitter, FaceTime, and whoever makes new mistakes fast.