NMA continues in its tech blog baiting campaign, this time capturing Google’s multiple attempts to crack the nut of social in subtitled CGI format. Our ingenious Taiwanese friends have chose to represent the Buzz debacle as a guy who conspicuously resembles Mark Zuckerberg spying on a woman in the shower and Google Wave as a group of people trying and failing to surf.
Google+, in contrast, is depicted as a Pandora’s Box, which ultimately contains only hope in the form of the product’s true innovation, Social Circles. It’s perfect.
For a completely opposite but equally brilliant take on Google’s struggle to be social, check out Steven Levy’s brilliant essay, “Inside Google+”.
Google provides search and advertising services, which together aim to organize and monetize the world’s information. In addition to its dominant search engine, it offers a plethora of online tools and platforms including: Gmail, Maps, YouTube, and Google+, the company’s extension into the social space. Most of its Web-based products are free, funded by Google’s highly integrated online advertising platforms AdWords and AdSense. Google promotes the idea that advertising should be highly targeted and relevant to users thus providing...