Google's Uphill Battle With Social, Animated

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NMA continues in its tech blog baiting campaign, this time capturing Google’s multiple attempts to crack the nut of social in subtitled CGI format. Our ingenious Taiwanese friends have chose to represent the Buzz debacle as a guy who conspicuously resembles Mark Zuckerberg spying on a woman in the shower and Google Wave as a group of people trying and failing to surf.

Google+, in contrast, is depicted as a Pandora’s Box, which ultimately contains only hope in the form of the product’s true innovation, Social Circles. It’s perfect.

For a completely opposite but equally brilliant take on Google’s struggle to be social, check out Steven Levy’s brilliant essay, “Inside Google+”.