Well this is interesting. Gilt Groupe is partnering with in-flight wifi provider Gogo to offer passengers exclusive in-air deals on the flash sales site. So when you log-on to Gogo WiFi on any Delta, United, Virgin America, Alaska Airlines and US Airways planes, you can find exclusive deals on Gilt.
You’ll also be able to access Gilt for free (as opposed to paying the $4.95 minimum price to access Gogo wifi). Gogo did a similar deal with Facebook earlier in the year, where passengers could log-on to Facebook for free (but had to pay for access to other sites.)
While the Facebook deal may draw more users, it is certainly interesting to see an e-commerce site use Gogo to offer exclusive deals and draw traffic. As a Gilt user, I know I’ve definitely checked the flash sales site while on a flight and would be more incentivized to check the site if I could access better deals. It’s important to note that we don’t know how good these deals will be. But I wouldn’t be surprised if we see more e-commerce sites striking similar partnerships with Gogo in the future.