MartinJAY Digital this morning announced that it has acquired the assets of Social Blaze, a Los Angeles, California-based developer of social media management and analytics service. The digital agency purchased all of the company’s intellectual assets, including patent rights, source code and domain names, for an undisclosed sum.
MartinJAY says it acquired the social media management application developer, which was founded in 2009, to expand its ability to provide social web strategies and ROI to its clients.
The agency, which is based in a suburb of Detroit, Michigan, does creative and strategic consultancy work for companies like Ford, eBay, Tropicana and others.
Socialblaze is a web application that simplifies social media management for businesses and agencies. It provides the tools to do the three main parts of social media marketing: listening, engaging and analyzing. On the listening section of Socialblaze, companies can track what is being said about their brand, competitors and industry through social media. When taking a look at the results, companies can take action on each item. On the engaging section, Socialblaze provides a Twitter client, Facebook client...