Ambitious goals are nothing new to HTC. As last year came to a close, the Taiwan-based phone maker promised to sell 60 million handsets in 2011, three times what it sold in 2010. With a good six months left before we see if that last goal will be met, HTC has vowed to add another 1,370 retail stores in mainland China, bringing its total to 2,000.
Again, this is a rather lofty goal to set, since HTC currently has just 630 retail locations in that market. Senior executive vice president Fred Liu believes that the company’s strong research and development work, broad product line, and new approach to retail will make HTC’s full-scale retail attack on the Chinese mainland a huge success. Along with the new shops-in-shop, HTC also has plans to roll out TD-SCDMA and WCDMA models of the HTC Sensation through China Mobile and China Unicom respectively.