A big (marketing and distribution) deal for Cellogic, makers of the fine FlyScreen mobile application: they’re teaming up with NTT DoCoMo, a big Japanese carrier.
Under the terms of the partnership agreement, NTT DoCoMo and a local Japanese location-based services company called Brilliant will be pushing FlyScreen onto the Japanese market, bringing it to millions of Android handset users for starters.
FlyScreen is essentially a dynamic, interactive, widget-based replacement to the standard lock screen of Android and Symbian phones (there’s also an iPhone app but it works differently because of Apple-imposed restrictions).
NTT DoCoMo partnered with an existing LBS service provider called Guidog, whose service was already integrated with the FlyScreen app, and will be marketing the app under that name.
Guidog is a one-stop-shop LBS service, offering weather information, local coupons, train schedules, news, maps and more to mobile users. Thanks to the lock-screen replacing widgets powered by Cellogic’s technology, users will be able to access the app without the need to unlock their phone’s screen, decreasing the time it takes to load.
Cellogic’s FlyScreen is a mobile application that allows users to add their favorite web services to their phone’s sleep screen, enabling zero-click access to the content they use most. FlyScreen eliminates unnecessary clicking and navigating, is extremely customizable, and can support a broad range of web services.
NTT Docomo is Japan’s leading mobile communications company. The number of customers exceeds 50 million in Japan. docomo mainly provides phone, web (i-mode for mobile phones), and mail (i-mode mails, Short Mails, and SMS) services. Docomo’s parent company is NTT, Japan’s biggest telecommunications companies. In a strategic decision to put more emphasis on mobile phone operations, docomo was spun off in 1991 as a wholly self-owned subsidiary. The Japanese government is the top shareholder.
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