In 2008 Google’s President of the Americas operation Tim Armstrong (now CEO of our parent company AOL) was pushing hard to get some two dozen advertising processes integrated into a single streamlined system. That project was called Project Spaghetti, and YouTube, which had been acquired in 2006, was a particular problem.
The YouTube sales team, led by head of advertising sales Suzie Reider, was apparently less than thrilled with all the pressure Armstrong and Google were putting on them to get advertising products streamlined. They created this video, says the person who gave it to us, to blow off steam internally.
The setting is “Mama Suzie’s” Italian restaurant. Customers are ordering all sorts of things, but the only thing the team will make is spaghetti. Near the end a waiter says “Mr. Armstrong isn’t going to be happy.” Suzie replies “You tell Mr. Armstrong, in San Bruno we make spaghetti.”
It’s an inside joke kind of thing and this obviously wasn’t created for the public, but the YouTube team was clearly annoyed by the whole situation. The ending is “Don’t worry, they lived happily ever after…making dough.”
The video is below:
YouTube provides a platform for you to create, connect and discover the world’s videos. The company recently redesigned the site around its hundreds of millions of channels. Partners from major movie studios, record labels, web original creators, viral stars, and millions more all have channels on YouTube. YouTube is predominantly an ad-supported platform, but also offers rental options for a growing number of movie titles. YouTube was founded in 2005 by Chad Hurley, Steve Chen and Jawed Karim, who...
Suzie Reider is the Head of Advertising Sales at YouTube. She is responsible for overseeing YouTube’s advertising sales and marketing teams. Prior to joining YouTube, Suzie was senior vice president and general manager of the Games and Entertainment Division at CNET Networks, Inc. which includes GameSpot, TV.com and MP3.com. At CNET Networks, Suzie oversaw all aspects of the business including, product development, ad sales, marketing strategy and online advertising research trends. Before joining CNET Networks, Suzie spent 14 years...
Tim Armstrong was appointed CEO and Chairman of AOL in March 2009. Before becoming the CEO of AOL, Armstrong presided over Google’s North American and Latin American advertising sales and operations teams. His team provided customers with local partnerships as well as centralized sales and services. They worked with some of the world’s most widely recognized brands and advertising agencies in addition to some of the fastest growing medium-sized companies. Armstrong joined Google from Snowball.com, where he was vice president of...
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