Usabilla, which creates site usability tools, has raised $1 million in a round led by Dutch venture fund Boralis and five undisclosed investors in Europe and the U.S. Customers include Disney, Levi’s and Electronic Arts> The funding will be used to expand customers and to test new platforms like mobile, tablets and TV.
Usabilla is a web-based usability testing tool that allows marketers, analysts, designers and usability experts to collect visual, quantitative user feedback on their website in, they claim “a fun, quick and easy way”:
Groups of participants answer questions about attitude and user experience with points and notes on top of a webpage, mockup, or sketch. The collected webpage feedback and results of a survey are then analyzed and presented visually with charts and heat maps. Usabilla’s customers involve their users to create user inspired design, and use these visual insights to improve user experience and optimize their website – all without slowing down website development cycles.
The Dutch-based Usabilla’s competitors include UserTesting, Kampyle, Feedback Army and Loop 11.