Every city is a Shadow City as iPhone ARG launches in 13 European countries

Mike Butcher

Mike Butcher is the European Editor for TechCrunch. A former grunge rock drummer, he became a long time journalist, and has since written for UK national newspapers and magazines including The Financial Times, The Guardian, The Times, The Daily Telegraph and The New Statesman. Mike is also a co-founder and shareholder of TechHub, a co-working space/service/community with several locations... → Learn More

Thursday, June 23rd, 2011

Grey Area, a Finnish smartphone games developer, has now launched its alternative reality game Shadow Cities across thirteen additional European countries, after its North American launch last month. The game can be downloaded for free in the local Apple iTunes App stores in Italy, France, Germany, UK, Ireland, Spain, Portugal, Netherlands, Austria, Switzerland, Belgium, Denmark and Norway (iTunes link).

The startup recently raised $2.5 million in Series A funding from Index Ventures, London Venture Partners and Initial Capital.

The location-based MMORPG that turns the place you live into a full-fledged game scene. Launched first in Finland late last year 2010, the game uses iPhone to turns real city streets into a virtual battle zone for players, who battle to take over streets and neighborhoods by casting spells and undertaking various missions.

The game is free to play with additional in-app purchasing possibilities.