• Vuclip Takes A Global Look At The Most Popular Videos Viewed On Mobile Devices

    Wednesday, June 22nd, 2011

    Leena Rao currently works as a writer for TechCrunch. She recently finished graduate school at the Medill School of Journalism at Northwestern University, where she studied business journalism and videography. From 2004 to 2007, she helped lead Congresswoman Carloyn Maloney’s community outreach and relations efforts in New York City. She graduated from Columbia University in 2003, where she was... → Learn More

    Vuclip a mobile video search engine that has quietly been growing in usage, especially outside of the U.S. Of course, Vuclip isn’t as large as YouTube in terms of views. For basis of comparison, YouTube mobile gets over 100 million views a day and VuClip is 330 million views per month. But Vuclip has an active user base outside the U.S., especially in international markets including India, Malaysia, and Indonesia. The company also has a number of distribution partners include Airtel, Maxis, Tata DoCoMo, Telkomsel, Vodafone, and XL.

    Today, Vuclip is releasing a report that shows which devices are consuming the most mobile video worldwide, as well as what videos are most popular in specific countries. In May, the most-viewed video in the UK was a Royal Wedding spoof ad from T-Mobile (unsurprising, considering the Royal Wedding events).

    In Singapore, a Thai commercial from dtac ‘Disconnect to Connect’ rang true with mobile watchers. The Corning commercial detailing the wonders of glass. ‘A Day Made of Glass’ topped the charts in Venezuela, Indonesia and Malaysia in the last few months.

    In the Philippines a video comping the Top 10 Martial Arts Movies took the top spot, and the same video also was the most viewed in Brazil. In India, The Hot Hot Los Angeles Christmas Special was the top viewed video on Vuclip.

    On Vuclip’s network outside the U.S., India, Saudi Arabia, and Brazil are seeing the fastest rate of growth of video views on mobile devices.

    With respect to devices, outside of the USA, BlackBerry drove the highest level of mobile video views on Vuclip in May, followed by the iPhone. In fact, BlackBerry devices held four of the top five spots for global mobile video consumption worldwide.

    As I mentioned above, Vuclip’s reach isn’t nearly as vast as YouTube mobile. But it is interesting to see what platforms and videos are gaining traction in mobile video outside of the U.S.

    Company: Vuclip
    Website: vuclip.com
    Launch Date: July 6, 2012
    Funding: $14M

    With Vuclip, you can access any video on the Internet and watch it on any video-enabled phone. Our state-of-the-art technology optimizes videos and delivers them to your mobile device in real-time. No download or applications are required. And best of all – it’s free. We also give online publishers and content owners the opportunity to mobilize their video content through our API Program. Through a simple API level integration, publishers can quickly and easily bring their video content to...

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