Site Intelligence, a provider of software solutions for “multi-channel customer intelligence”, has raised $7m led by Nauta Capital. Oxford Capital Partners and existing shareholders also participated.
The new equity investment will be used to support the company’s continued growth and global expansion, which includes plans to expand into North America and further European markets while consolidating its presence in the UK and Asia Pacific region. This will be realised through a boost in sales and marketing capabilities, and growing Site Intelligence’s development and consulting teams and customer support.
Carles Ferrer and Al Sisto from Nauta Capital and Colin Watts from Oxford Capital Partners will join the Site Intelligence Board.
Pitched on the premise that online is becoming a major driver of offline customer behaviour, Site Intelligence services the need for “multi-channel customer intelligence and associated data integration”, which includes online analytics, to give businesses a single view of their customers. Thus offering insights into how customers move across multiple domains, how they access via multiple devices and which channels they ultimately choose to purchase through. The idea is that access to this intelligence enables marketers to improve the bottom line.
Site Intelligence has offices in Philadelphia (Americas), Oxford (Europe) and Sydney (Asia Pacific).