ToutApp Adds An Intelligent Content Manager To Your Email Client

Leena Rao

Leena Rao is currently a Senior Editor for TechCrunch. She recently finished graduate school at the Medill School of Journalism at Northwestern University, where she studied business journalism and videography. From 2004 to 2007, she helped lead Congresswoman Carloyn Maloney’s community outreach and relations efforts in New York City. She graduated from Columbia University in 2003, where she was... → Learn More

Tuesday, June 21st, 2011

There have been a number of startups that have helped users manage contacts within email clients, such as Gist or Rapportive, but what about an app that helps you better manage the content of your emails. Enter ToutApp (part of the 500Startups Summer Accelerator program), which is is canned email responses on steroids. The startup is announcing they’ve closed an $350,000 seed round from 500 Startups, Esther Dyson, Eric Ries, Daniel Eskapa, NYC Seed Fund, Joshua Baer, and others.

ToutApp aims to solves the repetitive email problem intelligently. The app is really aimed for users who send a large number of outbound emails that have similar content. When you sign up for Tout, and integrate your Gmail account, the app will parse through your emails and identify the different types of mass emails you send. So if you are an entrepreneur, Tout will separate your email pitches to journalists from your email pitches to investors.

You can then send emails to your contacts and simply choose one of the templates that has been created in Tout, and adjust the content based on the contact in various fields.

Tout also includes a host of additional features for email, including the ability to track views, clickthroughs, schedule emails and more. Tout will automatically sync your CRM Contacts and record e-mails, opens, and clicks. For now, you can only send emails via Tout (and can’t reply) but eventually, you’ll be able to do both.

Since the company’s launch six months ago, ToutApp has helped over 2,500 people save over 80,000 minutes in their day-to-day emails through templating, click/view tracking and analytics. ToutApp was founded by Tawheed Kader, who previously co-founded HipCal, an online calendering service which was sold to Plaxo in 2006.

The new cash will be used towards product development; and the startup will soon be releasing an iPhone app.

Company: ToutApp
Website: toutapp.com
Launch Date: November 2010
Funding: $1.27M

In a world that is more “connected” than ever before, technology still does not facilitate meaningful conversations. Twitter limits to 140 characters and Facebook minimizes to 1-click actions. We believe E-Mail is still the most viable platform for having meaningful conversations and we’re here to fix its problems. 10 years from now, we believe we’ll still be using E-Mail. Except, it’ll be 10x better, and E-Mail as we know it now will be vastly different. We are here to lead...

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