Sideshow

SAY Media Acquires Digital Agency Sideshow

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SAY Media, the company that was formed after the merger between VideoEgg and blogging software maker Six Apart, this morning announced its acquisition of Sideshow, a digital agency with offices in the US, Europe and the Middle East.

The Sideshow team will join SAY’s Media Lab, which the company describes as a ‘creative and technical group dedicated to exploring new products and experiences for the company’s network of owned and operated media properties’.

Sideshow brings some expertise in building digital experiences for major brands such as Microsoft and FOX, which SAY Media says will be crucial for the development of new ways for people to create, consume and monetize digital content (example: xoJane.com).

SAY Media says the acquisition will also allow it to create more content and advertising ‘experiences’ for the recently acquired Dogster, as well as its network of partner sites.

Sideshow was launched, as one of the few purely digitally focused agencies, back in 1999.

Terms of the acquisition were not disclosed.