Oracle has just announced a new acquisition today—web experience management company Fatwire Software. Financial terms of the deal, which is expected to close mid-2011, were not disclosed.
Fatwire Software’s web content and experience management software powers web presence for organizations, allowing them to deliver relevant customer content, build community engagement and drive site stickiness and loyalty. FatWire currently serves more than 500 customers in industries, including financial services, media, technology, manufacturing, public sector, retail, healthcare and more.
The acquisition will be used to offer Oracle clients improve online engagement across web, mobile and social channels, through website optimizations.
Oracle’s recent acquisitions include ATG for $1 billion.