Partnerships can bring big things for the companies involved and Jabra and Logitch just announced an agreement that will allow Logitech to offer several Unified Communications Jabra headsets under the co-branded name of “Logitech powered by Jabra.” This agreement will place Jabra’s UC headsets into Logitech’s US channel partners and business customers with the co-branded headsets hitting international markets later this year. Jabra is fine, though. The company will continue to sell their wares just like they have been.
The first three re-branded products should hit this July in the Logitech BSP420 USB Speakerphone (Jabra SPEAK™ 410), the Logitech BH970 Wireless DECT Headset (Jabra GO™ 6430) and the Logitech BH870 Wireless Bluetooth Headset (Jabra PRO™ 9450).
JABRA EXPANDS CHANNEL PRESENCE
THROUGH DISTRIBUTION AGREEMENT WITH LOGITECH
Nashua, NH – June 21, 2011– In order to seize the significant growth opportunity within Unified Communications (UC), Jabra and Logitech have entered into a distribution agreement, where Logitech will be offering a number of select Jabra headsets under the co-branded name “Logitech powered by Jabra.”
From July 2011, Logitech will sell select Jabra UC headsets to Logitech’s channel partners and business customers, initially in the North American market. As a second step, later in the year, the co-branded headsets will be rolled out globally. By combining the channel reach and broadly known brand of Logitech with high-quality Jabra headsets, Jabra has taken an important first step in significantly expanding the presence of Jabra headsets in all relevant North American sales channels where Jabra headsets are currently not present.
Jabra will continue to sell its wide portfolio of Jabra branded headsets to its current channel partners and the enterprise sales team will continue to address large UC opportunities with the Jabra branded headsets.
“Jabra’s intention is to be a leader in the UC space and the agreement with Logitech is an important step in achieving this. We are very pleased to announce the agreement with Logitech which we believe will lead to more people using Jabra headsets for their UC solutions,” said Jabra CEO Mogens Elsberg.
“Adding voice to the UC experience is one of the most important factors for a successful deployment and adoption of the technology. We expect that the combination of Jabra’s quality headsets with the Logitech brand and channel reach will increase the awareness of UC headsets as a category to the benefit of both parties and the existing Jabra channel network,” Elsberg continued.
“This collaboration with GN Netcom will enable Logitech to be a full solution provider for Unified Communications,” said Gerald P. Quindlen, Logitech president and CEO. “Businesses will now have a single company for a full range of UC solutions – from the meeting room with LifeSize video conferencing end points and infrastructure products to PCs, Macs and tablets with webcams, headsets and speakerphones.”
The first three “Logitech powered by Jabra” products will be available in July and will include the Logitech BSP420 USB Speakerphone (Jabra SPEAK™ 410), the Logitech BH970 Wireless DECT Headset (Jabra GO™ 6430) and the Logitech BH870 Wireless Bluetooth Headset (Jabra PRO™ 9450).