There is a word that is thrown around a lot in the watch world that means the public takes a watch (or anything else for that matter) seriously. That word is legitimacy and I love to hear the French pronounce it. Cartier is what they call a legitimate brand. They have heaps of reputation, a solid history and plenty of important people who wear their products. Classic Cartier designs are also a great influence to their direct competitors. They really are the model of a solid luxury watch brand.