Over the last few years my interest and respect for Cartier has really grown. Sure, a lot of their timepieces are mass produced, but they have a penchant for good, lasting design. No doubt I am not a fan of all of their watches, but little escapes from their manufacture without being really good for at least some people. Good design – as I am learning more and more – is not easy. Designing something to look outstanding and really cool for 5 minutes is really not that hard. Executing a design that looks good each time you look at it, for years, isn’t so easy. In this department, Cartier has succeeded for a long time. I find myself wondering what their secret is.
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