String launches with 'fast, powerful' augmented reality platform for iOS

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A new augmented reality startup launches today. String Augmented Reality claims to be a fast and powerful augmented reality technology for iOS.

String claims to be capable of live two-way broadcast AR capabilities using Kinect, something they developed with Norwegian company Labrat. An application for this might be watching a live concert projected into your living room, in full 3D augmented reality.

CEO and founder Alan Maxwell says the company is releasing an SDK for developers today (a developer licence is £79).

Examples include 3D real-life motion capture AR, developed in partnership with Brighton-based Digicave.

It will be interesting to see how this app performs against Layar, seen by some as the market leader in the platform AR space.

Developed by privately held String Labs, the company has already released an AR Showcase app for iOS here.

3D Drawing in Augmented Reality from String on Vimeo.