HubSpot, which just raised a massive $32 million from Sequoia Capital, Google Ventures, Salesforce and others; has acquired fellow marketing software company Performable. Financial terms of the deal have not been disclosed.
Performable offers a marketing software platform for businesses looking to optimize their marketing, sales and customer service efforts. The startup gives clients a view into the sales and marketing performance across e-mail, web, social media and mobile tools. Performable provides businesses with analytical tools to understand what marketing and sales efforts are working and can trigger marketing campaigns based on real customer behavior.
Applications in the software platform include marketing analytics, marketing automation, search engine keyword & social media ROI analytics, lead management, cohort analytics, landing pages, social media monitoring and website conversion optimization.
HubSpot says Performable will help its customers turn more visitors into leads and customers and adds considerable talent to the company. For background, HubSpot also helps manage customers websites and generate leads. For example, HubSpot helps businesses build blogs and engage directly with customers via social networks.
HubSpot is on a mission to replace the world’s annoying, interruptive marketing with marketing that people love. HubSpot software is the most powerful, tightly integrated and comprehensive marketing software available, putting personalized inbound marketing into the hands of any business. Over 8,000 companies in 56 countries use our software to create lovable inbound marketing to attract, nurture and convert leads into an accelerating stream of new customers and revenue. HubSpot is also the developer of the popular website...
Hi,1. You can keep track of various items of itnreest by using RSS feeds but2. It may be easier to make bookmarks if you put Dates in their Name (and with TAGS or useful FolderNames) you can review and delete obsolete items3. You can Save As in various formats (IE lets you Save As MHT which saves pictures and format in one simple file)4. You can Print to PDF with various...
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