Finally, A Ford Dealership In Playstation Home

Devin Coldewey

Devin Coldewey is a Seattle-based writer and photographer. He has written for the TechCrunch network since 2007. Some posts he’d like you to read: The Dangers of Externalizing Knowledge | Generation i | Surveillant Society | Choose Two | Frame Wars | The User’s Manifesto | Our Great Sin His personal website is coldewey.cc. → Learn More

Thursday, June 16th, 2011


The strange, sterile Second Life type world of Playstation Home has been missing something. No, not a soul or anything like that. It’s been missing virtual car dealerships. And Ford decided it was time that particular problem was addressed.

Yes, a Ford dealership is now open in the world of Playstation Home. The zero square foot facility will house electronic replicas of the Ford Edge and Ford Fiesta, two cars you are of course extremely unlikely to see on the street or at a real-life retailer. Strangely, despite there being almost literally infinite space available, only these two cars are available for examination.

Look around your Home area and I’m sure you’ll find your way there sooner or later. You can win a Ford t-shirt if you have skillz.