Cleaner Flight: Virgin America's Efficient Engines, UOP Biofuels Go Transatlantic

Lora Kolodny

Lora Kolodny is a technology journalist. As of 2012 she works as a reporter for Dow Jones covering startups and venture capital. Her writing is also syndicated to the Dow Jones owned Wall Street Journal. Lora began reporting on business, technology and entertainment in 2002. She has worked as greentech writer and editor at TechCrunch, and as a staff reporter... → Learn More

Thursday, June 16th, 2011

Air travel promises to become cleaner, if industry actions ahead of the huge, annual Paris Airshow are any indication…

Branson Still Backing Biofuels

Virgin America— a company that’s been reporting on its own greenhouse gas emissions since 2009— ordered $1.4 billion worth of new, super fuel-efficient engines from CFM International the companies announced on Wednesday. The move should help keep energy costs down, and reduce the negative environmental impacts of air travel by Virgin America as the company triples the size of its fleets, as promised back in January.

According to a joint press statement from the companies, CFM’s LEAP Engine will power 30, brand new Airbus A320 aircraft slated for delivery to Virgin America in 2016, and CFM’s 56-5B engines will power 30 of Virgin America’s current-edition Airbus A320-line aircraft.

Promoting the deal, CFM Engine and its parent companies GE and Snecma, agreed to purchase carbon offsets via Carbonfund.org for the first 5,000 flights booked on Virgin America online, following the announcement. Virgin America also threw a one-day fare sale.

Virgin America claims that in pairing the A320neo and the LEAP engine, it will deliver 15 percent better fuel efficiency and 50 percent greater reductions in NOx emissions, over levels that environmental regulators require today. The company also forecasts that it will save $1.9 million per aircraft per year in fuel costs at current fuel prices.

It’s worth noting that while the airline bets on efficiency technology, it has also invested in biofuels. The company tested its first flights using at least some biofuel in 2008 (as TriplePundit reported then).

Sir Richard Branson, famed founder of the Virgin group of companies, also backed Gevo a biofuels company that went public back in February. Virgin plans to use at least ten percent drop-in biofuels, or plant-based fuels that work with existing engines, by 2020.

Boeing Going To Paris On Camelina-based Biofuels

Jet biofuels made by Honeywell UOP from a non-food crop, camelina plants, will power a Boeing 747-8 freighter en route to the Paris Air Show on June 20th. The companies announced their plans today, while members of the U.S. house and senate were pushing to end ethanol subsidies and the U.S. Department of Agriculture secretary Tom Vilsack was campaigning to save the subsidies which bring money to farms large and small.

The Boeing plane will use not corn ethanol, of course, but a blend of 15 percent camelina-based biofuel, mixed with 85 percent kerosene jet fuel, which is the traditional jet fuel (a.k.a. Jet A). Boeing Captains Keith Otsuka and Rick Braun, along with Cargolux Captain Sten Rossby will pilot the historic 5,000-mile flight.

It’s kind of funny how Boeing is backing the use of plant-based fuels, here.

The company is still struggling to get its new line of efficient 787 Dreamliner planes (image, above) to market. These aircraft are supposed to burn 20 percent less fuel than other passenger planes of their size, and are lighter with more cargo space.

As Katie Johnston Chase at the Boston Globe recently reported: “The 787 is in the process of being certified by the Federal Aviation Administration and is expected to be delivered to its first airline, All Nippon Airways Co., in August or September. A total of 56 airlines, including United Airlines and Delta Air Lines, have placed orders for the 787.”

Image 1: Boeing’s 787 Dreamliner first flight, via Dave Sizer (CC)

Image 2: Camelia plant, via Matt Lavin (CC)

Company: Virgin America
Launch Date: August 2007

Virgin America is airline that is on a mission to make flying good again — with brand new planes, attractive fares, topnotch service, and a host of fun, innovative amenities that are reinventing domestic air travel. The Virgin America experience is unlike anything else in the domestic skies, with mood-lit cabins, custom-designed leather seats, power outlets, in-flight internet available on every flight, and a video touch-screen and remote control at every seatback that offers guests 25 films, live TV,...

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Company: Honeywell
Website: honeywell.com
Launch Date: April 23, 1985
IPO: NYSE:HON

Honeywell International is a diversified technology and manufacturing leader, serving customers worldwide with aerospace products and services; control technologies for buildings, homes and industry; automotive products; turbochargers; and specialty materials.

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Person: Richard Branson
Website: virgin.com

Sir Richard Branson is best known for his Virgin brand of over 360 companies. His first successful business venture was at age 15, when he launched Student magazine. His next venture was a record mail-order business in 1970. Two years later, he opened a chain of record stores, Virgin Records, later known as Virgin Megastores and rebranded as zavvi in late 2007.

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