Mr. Atari Wants To Bring The Video Arcade Into The Classroom (TCTV)

Erick Schonfeld

Erick Schonfeld is a technology journalist and the executive producer of DEMO. He is also a partner at bMuse, a product incubator in New York City. Schonfeld is the former Editor in Chief of TechCrunch. At TechCrunch, he oversaw the editorial content of the site, helped to program the Disrupt conferences and CrunchUps, produced TCTV shows, and wrote daily... → Learn More

Wednesday, June 15th, 2011

Nolan Bushnell, the founder of Atari and Chuck E Cheese, wants to bring the video arcade into the classroom. His latest startup is called Speed To Learn, and very little is known about it. But he was just on a panel I moderated at the Venture Capital in Education Summit in New York City, where he revealed a little more of his game plan. I caught him on video after the panel (watch above).

Essentially, Speed To Learn, which doesn’t even have a website yet, is a new education startup which wants to bring video games into the classroom. Like, real, arcade-style video games. “Think Dance Dance Revolution meets step aerobics” meets education software. On the panel he talked about treadmills with screens attached where kids learn in a very active way. I joked that he was trying to make up for creating a generation of kids who sat in front of the TV playing video games.

But Speed To Learn is about making learning fun by bringing game mechanics to the classroom. Kids learn better when they are active and have better retention. “You have to get the heart rate up,” says Bushnell. The game system will include adaptive learning algorithms so that it helps students learn better over time. Bushnell’s goal is to help students learn three times faster, an arbitrary number that he pulled out of the air, but it’s good to have stretch goals.