meltwater group

Meltwater Debuts Social Media Monitoring Platform Buzz Engage

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Social media monitoring company The Meltwater Group is debuting new product, called Buzz Engage today, which promises to be one of the more comprehensive social marketing tools for businesses.

Leveraging the software of social CRM platform JitterJam and social media monitoring client BuzzGain (Meltwater acquired both companies in the past year), Buzz Engage goes beyond just social media monitoring, tracking and analytics for businesses. The product also provides brands with deep intelligence on anyone communicating on a given brand or topic over Twitter or Facebook by aggregating all of that person’s social history and scoring them for sentiment, brand affinity clout etc.

Profiles include full public social biographies, social activity analysis, a social graph with alternate social identities, communication history and notes, brand engagement and sentiment analysis, Jitterater influencer score (sort of like Klout), the individual’s top five personal contacts, fully customizable tagging and contact segmentation.

Buzz Engage also includes the ability to Retweet, @message, or DM contacts from the platform, as well as share to Facebook. You can schedule Twitter and Facebook posts and review a communications calendar to see outbound messages sent and scheduled.

Meltwater, which claims it is seeing $100 million in revenue per year, faces competition from Radian 6 (bought by Salesforce), and others.