Google’s launch of Google Instant last year was somewhat limited in its scope. At today’s Inside Search event Google Fellow Amit Singhal revealed some recent developments in Instant Search, which currently saves users between 2-5 seconds in each search. Google Instant will now be available in 32 languages and over 69 domains on desktop and mobile. Today it will be launching in all of Latin America, which means in 16 new domains.
The Instant Search feature is also now available on Google’s “Image Search,” working by changing the images as you enter search queries.
Singhal also announced “Instant Pages,” or what Singhal calls “the next big leap in Google Instant.” Instant Pages prerenders search results, allowing you to click on a search result and have it load instantly, as opposed to having to wait for four seconds.
“Instant Pages” will be available on Chrome Beta in the next week and for adventurous Chrome Canary users today, with a Firefox version also in the works . Singhal estimates that Pages and Instant combined will save people between 4-10 seconds of search work per search.
“At the end of the day our job is to get you the information you search for in the blink of an eye,” said Singhal. Or as Google Product Manager Johanna Wright more succinctly put it. “In Google’s DNA is speed.”
Here’s video of Instant Pages in the wild, below.
Google provides search and advertising services, which together aim to organize and monetize the world’s information. In addition to its dominant search engine, it offers a plethora of online tools and platforms including: Gmail, Maps, YouTube, and Google+, the company’s extension into the social space. Most of its Web-based products are free, funded by Google’s highly integrated online advertising platforms AdWords and AdSense. Google promotes the idea that advertising should be highly targeted and relevant to users thus providing...
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