Advertising services, namely, promoting and marketing the goods and services of others through online interactive video games by enabling consumers to interact with third-party advertising content through voice or body gestures via computer game console and sensor devices.
A trademark application does not a product make, but it sure seems like Microsoft is plotting the introduction of a platform that will enable advertisers to run in-game ads that Xbox Kinect users can engage with through body motion and voice commands.
More opportunities for people to look like idiots in front of their TV screens!
But seriously, is Microsoft planning the next generation of intrusive ads? Or is this the inevitable future of advertising that they’re smartly preparing for? We’ll find out soon.
Microsoft will be introducing interactive ads in Kinect. Going to be called NUAds. Gestures and all in games.—
Manan Kakkar (@manan) June 10, 2011