Acer To Dump Laptops In Europe This Season

Monday, June 13th, 2011

Biggs is the editor of TechCrunch Gadgets. Biggs has written for the New York Times, InSync, USA Weekend, Popular Mechanics, Popular Science, Money and a number of other outlets on technology and wristwatches. He is the former editor-in-chief of Gizmodo.com and lives in Bay Ridge, Brooklyn. You can Tweet him here and G+ him here. Email him directly at john@techcrunch.com. → Learn More


So you need a laptop? Why not wait a few weeks and fly to Europe because Acer is about to dump 3 million cheap laptops on the European market in order to clear out overstock inventory. Rather than write off the inventory, Acer will probably sell it all at a steep discount, shipping from warehouses on the Continent and China over the next few months. What kind of deals can you expect? No one knows, but they’re trying to dump this stuff with a quickness.

“Sending more products by air makes sense to create some room in the supply chain. If not it ends up costing more money for everyone, it ends up with these kind of announcements [from Acer] or price corrections in the market.

“Inventory becomes older technology and consumers don’t get the best [specs available], things need to change for the benefit of the channel and [their] customers,” he said.

Acer blames the rise of tablets and the tanking of netbook sales on their inventory woes.

via Register

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