YouTube's 'As Seen On': Watch What We're Linking To

Jason Kincaid

Jason Kincaid worked as a writer for TechCrunch from April 2008 through 2012. He grew up in Danville, California and later relocated to UCLA in Los Angeles, California, where he studied biology with a minor in ‘Society and Genetics’. You can reach him at jkincaid@gmail.com → Learn More

Friday, June 10th, 2011

Looking to kill some time? Check out the new feature just launched by YouTube, which they’re calling As Seen On.

The gist is simple: YouTube is crawling blogs and other websites to see which YouTube videos they’re linking to, and has compiled all of the linked videos into an easily-browsable list. You can find the TechCrunch version right here.

The result seems to work well — nearly all of the videos we link to from TechCrunch are related to tech (go figure), so you can think of it almost like a curated channel. Obviously this will change depending on which site you’re looking at (the boingboing feed has all kinds of different content ranging from inkjet print guns to the science behind cute cats).

For context, YouTube does some other interesting things with linked videos — for example, if a video on YouTube starts getting extremely popular on the site because it was embedded on a popular blog, YouTube will automatically insert a link to the blog.

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