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  • Will iCloud Fly Or Die? (TCTV)

    Erick Schonfeld

    Erick Schonfeld is a technology journalist and the executive producer of DEMO. He is also a partner at bMuse, a product incubator in New York City. Schonfeld is the former Editor in Chief of TechCrunch. At TechCrunch, he oversaw the editorial content of the site, helped to program the Disrupt conferences and CrunchUps, produced TCTV shows, and wrote daily... → Learn More

    Friday, June 10th, 2011

    On Monday, Steve Jobs introduced iCloud to the Apple developers at WWDC, and we’ve been absorbing what it means ever since. John Biggs and I devote this entire episode of Fly or Die to iCloud, explaining what it is, why it’s important, and where it falls short. Watch the video above.

    At it’s heart, iCloud demotes your computer as your digital hub and moves that hub online. This is not just for your music or photos, but potentially for all apps. And that is one of the biggest shifts for apps that run on iOS since it got started.

    If you look at any given app, some push the boundaries more than others. Adding Photo Stream to iPhoto means you can snap a picture on your iPhone and it automatically appears on your MacBook without cables. That’s pretty awesome. The iTunes cloud features aren’t nearly as exciting—it’s basically just a music locker that syncs to all your devices, but there’s no streaming. You still have to download the music to each device. Compared to Google Music or Amazon Cloud, it’s a little bit better, but not amazingly superior.

    The bigger point, however, is that Apple making it possible for apps to store, sync, and serve your essential data from teh cloud. And as I, Cringely puts it:

    Just like they used to say at Sun Microsystems, the network is the computer. Or we could go even further and say our data is the computer.

    If Apple can make iCloud fly, it could change everything.

    Product: iCloud
    Company Apple

    iCloud is the effortless way to access just about everything on all your devices. iCloud stores your content so it’s always accessible from your iPad, iPhone, iPod touch, Mac, or PC.* It gives you instant access to your music, apps, latest photos, and more. And it keeps your email, contacts, and calendars up to date across all your devices. No syncing required. No management required. When you sign up for iCloud, you automatically get 5GB of free storage. And...

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    Company: Apple
    Website: apple.com
    Launch Date: April 1, 1976
    IPO: NASDAQ:AAPL

    Started by Steve Jobs, Steve Wozniak, and Ronald Wayne, Apple has expanded from computers to consumer electronics over the last 30 years, officially changing their name from Apple Computer, Inc. to Apple, Inc. in January 2007. Among the key offerings from Apple’s product line are: Pro line laptops (MacBook Pro) and desktops (Mac Pro), consumer line laptops (MacBook Air) and desktops (iMac), servers (Xserve), Apple TV, the Mac OS X and Mac OS X Server operating systems, the iPod, the...

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