Stealthy Startup SnapGuide Closes $2+ Million Round

Jason Kincaid

Jason Kincaid worked as a writer for TechCrunch from April 2008 through 2012. He grew up in Danville, California and later relocated to UCLA in Los Angeles, California, where he studied biology with a minor in ‘Society and Genetics’. You can reach him at jkincaid@gmail.com → Learn More

Wednesday, June 8th, 2011

Talk about a happy birthday. SnapGuide, a stealthy mobile startup founded by Daniel Raffel and Steve Krulewitz, has raised a funding round totaling over $2 million. The round just closed today — which also happens to be Raffel’s birthday.

Leading the round is Index Ventures (Mike Volpi will be taking a board seat), with participation from Atlas Ventures (Jeff Fagnan) and a number of angels including Dave Morin, Gary Clayton, SV Angel, and our own Michael Arrington.

So what exactly is SnapGuide? Aside from the name, there isn’t much to go by on the company’s homepage, which has the tagline “show and tell made mobile”. But we did get a bit more information.

In particular, Clayton’s investment is interesting — he’s the Chief Creative Officer over at Nuance, which is known for its powerful voice recognition software. Raffel isn’t sharing much about the company at this point, but he did confirm that SnapGuide’s apps include significant voice recognition capabilities.

Raffel is best known for being one of the original creators of Yahoo Pipes, and Krulewitz was on Google’s Chrome team working on Sync — both left their jobs last summer and began working on this project in February.

The SF-based company is hiring.

Disclosure: As mentioned before, TechCrunch editor Michael Arrington is investing in SnapGuide. You can find his investment policy here.

Company: Snapguide
Website: snapguide.com
Launch Date: 2011
Funding: $7M

Snapguide is a simple, beautiful way to share and view step-by-step how to guides. Discover new things to cook, build, wear, play and more. Create your own guides and share what you love making with your friends on Twitter, Facebook and more. Discuss your interests with other people who share your passions. It was founded by Daniel Raffel and Steve Krulewitz.

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