Buuteeq, a digital marketing SaaS for independent hotels, has raised $3.5 million in Series funding led by Mike Galgon, Geoff Entress with Benaroya Capital and other angel investors participating in the round. The investment bring the company’s total funding to $5 million.
Buuteeq, which we previously covered here, gives boutique hotels a cost effective way to build and maintain a consumer-facing user-friendly Web site, manage Facebook pages and mobile sites, SEO and more.
Founded by former Microsoft execs Forest Key and Adam Brownstein, Buuteeq focuses on helping independent hotels around the world expand their reach and marketing capabilities. Since launching in January of this year, the company has helped digitize inns, bed & breakfasts and other independent hotels in 10 countries.
Fixed annual subscriptions for Buuteeq run from a free Facebook-only solution, up through comprehensive packages for $3,000 to $15,000 USD per year depending
on features. While today’s version of Buuteeq focuses on content management and social, the startup plans to add advertising capabilities and customer relationship management features in the next version of the service. Buuteeq plans to use the new funding towards product development, international expansion and sales and marketing.
buuteeq is a Digital Marketing System (DMS) that enables hotels to create and manage high-performing websites, mobile phone content, a Facebook presence, and direct-to-hotel online reservations. The system combines content management, branded digital marketing materials, integrated online reservations, and reporting tools that together offer independent hotels a complete solution to manage their digital marketing efforts. The company launched its buuteeq DMS service in January 2011