Canada’s Yellow Pages Group has inked a deal with NYC location-based social networking startup Foursquare in a move to participate in the latter’s “venue harmonization project”, an effort to improve the accuracy of business locations in the Foursquare database.
Foursquare breaks out venues into a dedicated API to help developers with their own location-based apps. As part of the agreement, Yellow Pages will be rendering 1.5 million Canadian business listings and information accessible to the social networking site through YellowAPI.com, the company’s own open platform application programming interface.
The deal will also allow the hundreds of developers using YellowAPI.com today to integrate Foursquare functionality into their apps.
YPG is the first Canadian business to participate in Foursquare’s project.
Other partners include The New York Times, New York Magazine, Thrillist, and MenuPages.
Foursquare is a geographical location based social network that incorporates gaming elements. Users share their location with friends by “checking in” via a smartphone app or by text message. Points are awarded for checking in at various venues. Users can connect their Foursquare accounts to their Twitter and Facebook accounts, which can update when a check in is registered. By checking in a certain number of times, or in different locations, users can collect virtual badges. In addition, users...
Yellow Pages Group (YPG) is Canada’s leading performance media and marketing solutions company. The Company brings consumers and businesses together locally through its network of print, digital and mobile properties. YPG enables consumers to make smarter decisions, helping people find what they need wherever and whenever. The Company partners with businesses to build successful marketing and lead generation programs, helping them grow their business.
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