The iPad is For Reading: Apple Will Introduce Its Own Newsstand In iOS 5

Erick Schonfeld

Erick Schonfeld is a technology journalist and the executive producer of DEMO. He is also a partner at bMuse, a product incubator in New York City. Schonfeld is the former Editor in Chief of TechCrunch. At TechCrunch, he oversaw the editorial content of the site, helped to program the Disrupt conferences and CrunchUps, produced TCTV shows, and wrote daily... → Learn More

Monday, June 6th, 2011

When Apple launched subscriptions for iPad publications back in February, it effectively became a digital newsstand. With iOS 5, it will formalize the process with an official Newsstand app, exec Scott Forstall announced today at Apple’s WWDC today.

Much like its iBooks app is a store for digital books, Newsstand will be an online magazine rack where you can keep and organize all of your newspaper and magazine app subscriptions. The latest cover will be shown in the app, and new issues will be downloaded in the background. It is a clean, well-lit place where you can place all of your digital magazine subscriptions. (No doubt, it could also be a good place to try out new iPad publications, although no word on how promotions will be run in the app).

In mobile Safari, Apple will also improve the reading experience with a new feature called Reader, which takes out a lot of the extraneous garbage from web pages and presents the text of web pages in an easy-to-read format. If an article on a website has multipel pages, it pulls them all into a single page. There is also an Instapaper feature where you can save articles to your Reading List for later. (This one was expected).

Apple clearly is emphasizing that the iPad is for reading.

Product: iPad
Website: apple.com
Company Apple

The Apple iPad, formerly referred to as the Apple Tablet, is a touch-pad tablet computer announced in January 2010, and released in April 2010. It has internet capabilities running on either WiFi or 3G, and offers an optional dock with a full size mechanical keyboard. The iPad is a line of tablet computers designed, developed and marketed by Apple Inc. primarily as a platform for audio-visual media including books, periodicals, movies, music, games, and web content. Its size and...

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Company: Apple
Website: apple.com
Launch Date: April 1, 1976
IPO: NASDAQ:AAPL

Started by Steve Jobs, Steve Wozniak, and Ronald Wayne, Apple has expanded from computers to consumer electronics over the last 30 years, officially changing their name from Apple Computer, Inc. to Apple, Inc. in January 2007. Among the key offerings from Apple’s product line are: Pro line laptops (MacBook Pro) and desktops (Mac Pro), consumer line laptops (MacBook Air) and desktops (iMac), servers (Xserve), Apple TV, the Mac OS X and Mac OS X Server operating systems, the iPod, the...

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Company: Instapaper
Website: instapaper.com
Launch Date: January 2008

Instapaper facilitates easy reading of long text content. We discover web content throughout the day, and sometimes, we don’t have time to read long articles right when we find them. Instapaper allows you to easily save them for later, when you do have time, so you don’t just forget about them or skim through them.

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