Possible Worldwide, a WPP Digital company, this morning announced its acquisition of a majority stake in Gringo, a Brazilian digital agency. The deal is meant to expand the global footprint of Possible Worldwide, which counts companies like Microsoft, Nokia, Dell, Google and BBC among its clients.
Grïngo, which has 65 employees, works for clients like Coca-Cola, Absolut Vodka and Microsoft and has racked up a large number of industry awards over the years.
Grïngo founders Andre Matarazzo and Fernanda Jesus will join Possible Worldwide as Chief Creative Officer, São Paulo, and President, São Paulo, respectively.
Terms of the acquisition were not disclosed.
WPP plc, together with its subsidiaries, offers various communications services worldwide. It provides global, national, and specialist advertising services; above- and below-the-line media planning, buying, and specialist sponsorship and branded entertainment services; and specializes in brand, consumer, media, and marketplace insight, as well as works with clients to generate and apply insights. The company also offers corporate, consumer, financial, and brand-building services; consumer, corporate, and employee branding and design services, covering identity, packaging, literature, events, training, and architecture; a...