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  • One More Thing, The Rap Song

    Erick Schonfeld

    Erick Schonfeld is a technology journalist and the executive producer of DEMO. He is also a partner at bMuse, a product incubator in New York City. Schonfeld is the former Editor in Chief of TechCrunch. At TechCrunch, he oversaw the editorial content of the site, helped to program the Disrupt conferences and CrunchUps, produced TCTV shows, and wrote daily... → Learn More

    Thursday, June 2nd, 2011

    Apple’s big developer conference, WWDC, is coming up next week, and what better way to prepare than with a rap song? Cory Smith, the man who brought us Developers, The Rap featuring Microsoft CEO Steve Ballmer, now has one for Apple. It is called One More Thing, and I’ve embedded it below. Here is a sample (see what I did there?) of some of the lyrics:

    Phil Schiller told us
    we wouldn’t want to miss this
    would have been gold
    if there’d been more specifics
    so I look to Gruber
    discern his predictions
    to see if the rumours
    will turn into fiction
    damn this consumer addiction
    to all these gadgets
    and the magic within them
    all the designs
    by jonny ive
    so I guess I better check who’s blogging live
    can’t wait to download the developer preview

    Smith is not only a rapper, he is also a mobile developer at music-sharing platform Cardinal Media Technologies.

    Website: cardinalpower.it
    Launch Date: September 13, 2010
    Funding: C$65k

    Cardinal is a music sharing platform and analytics engine thatmakes it easy for consumers to preview and purchase music while providing artists, labels, and media companies deep analytics into what’s trending, who’s sharing, and what the next big thing will be. Cardinal is a bit like FourSquare meets Google Analytics for music makers and music tastemakers.

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