Launched less than a year ago, daily deals site and WhitePages subsidiary DealPop has been acquired by another company riding the group buying wave, Tippr.
Financial terms of the deal were not disclosed, but this appears to be mostly a talent acquisition.
In the press release, Tippr mentions that it is buying DealPop primarily to gain an “experienced sales force with national reach and a technical team with deep expertise in group buying infrastructure technology”.
The purchase of DealPop marks the fifth acquisition for Tippr, which enables any online publisher to operate a group buying service with its PoweredByTippr white-label platform.
Last year, the company acquired competitor FanForce.
Under the terms of the agreement, DealPop subscribers will continue to be able to use the site, but will also start seeing deals promoted by publishers on the PoweredByTippr network.
Tippr.com leverages collective buying power to fulfill consumers’ daily cravings for the guaranteed best deals on goods, services, and events, while supporting local businesses and communities. Tippr.com is the only collective buying site to offer our patented accelerating deals, which means the deal gets better as more buyers opt in. Tippr is a wholly-owned subsidiary of Kashless Inc.
DealPop from WhitePages is the place where people find great deals from local merchants, then easily share them with friends. For businesses, it’s an excellent place to gain new customers, increase foot traffic, and extend the reach of your marketing —without any upfront costs. As a WhitePages subsidiary, DealPop analyzes more than 100 million local and business searches conducted monthly by 20 million people per month at WhitePages.com and 411.com to determine the most popular places to eat, shop, and...
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