We’re hearing that Groupon will be shortly announcing a partnership with Expedia to provide a separate channel for Groupon Travel, apart from deals in your area. Travel deals will probably be regional says our source, not hyper local. We’re also hearing that Groupon was in negotiations with Priceline, Travelocity and Expedia but it looks like Expedia offered a better deal.
According to our source internal estimates are that Groupon Travel could increase revenue by 40% once the company gets the ball rolling.
This news shouldn’t come as a huge surprise: Expedia has flirted with Daily Deals on its own and has actually partnered up to provide daily deals with Groupon in the UK.
Update: It’s live at Groupon.com/Getaways. Looks like Groupon is now the Groupon for Travel.
Groupon features a daily deal on the best stuff to do, see, eat, and buy in more than 565 cities around the world. By promising businesses a minimum number of customers, Groupon can offer deals that aren’t available elsewhere. Groupon brings buyers and sellers together in a fun and collaborative way that offers the consumer an unbeatable deal, and businesses a large number of new customers. To date, it has saved consumers more than $300 million and claims it...
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