Act-On Software, which offers a cloud-based online marketing platform, this morning announced it has closed $10 million in Series C funding from Trinity Ventures, roughly half a year after securing $4 million.
The company says will use the funding to ramp up product development , sales and marketing efforts and to expand internationally, having recently opened a UK sales office in tandem with Pipedream Marketing to service the European market.
Act-On offers a platform that allows marketers to manage a variety of online marketing initiatives from a single, cloud-based system. The company’s marketing automation platform integrates with a number of applications, including Salesforce.com and Webex.
Act-On says it currently boasts over 250 active customers managing over 25 million contacts.
Trinity Ventures joins VC firms U.S. Venture Partners and Voyager Capital, as well as Cisco (also a client), as investors in the Beaverton, Oregon-based company.
Act|On Software allows business users to integrate their customer relationship management efforts across a variety of popular tools in one easy-to-use interface. Its capabilities range from building lead generation through website interactions to hosting and promoting webinars and other types of display events. The company currently integrates with Salesforce.com, WebEx, and Microsoft Outlook.
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