• Watch: The Daily Gets The Lowdown On What It's Like To Be A Startup At Disrupt NYC

    Rip Empson

    Rip Empson is a writer and rabble-rouser at TechCrunch. He covers startups. Why? Because some of those startups are the next Googles, Facebooks and Twitters of the world, they just can’t afford the office space yet. Plus, entrepreneurs tend to be more insane (and interesting) than the average human. Within the Whacky World Of Startups, Rip focuses on music,... → Learn More

    Tuesday, May 31st, 2011

    There were a lot of stellar startups at TechCrunch Disrupt NYC last week, and unfortunately, there could only be one set of finalists and one winner. Of course, that doesn’t mean that those companies that didn’t make the final heat aren’t worthy of some love.

    The Daily followed the entrepreneurs behind three Disrupt NYC battlefield competitors, SpotOn, Spenz, and Madbrook Publishing through their unique experiences at Disrupt. They came by plane, train, and automobile, fought some nerves, endured some ups and downs, but in the end were exposed to a host of eyeballs and launched successfully.

    While judges were tough on some of the companies, the entrepreneurs gained some valuable feedback, and will no doubt use that advice to achieve future fame and glory. From butt art on the iPad to location discovery and spending tracking, these three companies proved that you don’t have to take home the Disrupt Cup just to be noticed.

    Check out TechCrunch’s coverage of the three startups live from Disrupt NYC below:

    How Do You Get Kids To Learn? Have Them Draw Butts On The iPad

    Spenz Wants To Help You Track Spending Habits And Stick To A Budget

    SpotOn Shows What You Should Do And Who You Should Do It With

    Company: The Daily
    Website: thedaily.com
    Launch Date: 1888

    The Daily launched on January 17, 2011 with the mission to provide the best news experience by combining world-class storytelling with the unique interactive capabilities of the iPad. Led by Editor-in-Chief Jesse Angelo and Publisher Greg Clayman, The Daily is a category first: a tablet-native national news brand built from the ground up to publish original content exclusively for the iPad. The Daily is incisive, optimistic, and independent. It’s not just an app—it’s a new voice. The Daily is offered exclusively...

    → Learn more
    Company: Fondu
    Website: fondu.com
    Launch Date: February 2010
    Funding: $575k

    Fondu (formerly SpotOn) was a community for sharing bite-sized reviews about places to eat and drink. Users wrote a short review of places they visited and gave it a rating of 1-4 “petals” that got pushed to their followers in the community. After launching SpotOn as an NYC only beta at TechCrunch Disrupt NYC in May, the team spent a lot of time refining the recommendation engine and testing with users. Based on extensive user feedback, the team decided to...

    → Learn more
    Company: Spenz
    Website: spenz.com
    Launch Date: November 2010

    Spenz is a FREE app that helps you easily track your spending while helping you save money on what matters to you. Here are 7 awesome things about Spenz: 1) Bank Integration: Automatic entry of your debit and credit transactions into Spenz 2) Free: Spenz is free, you gotta love that 3) Personalized Deals: Get deals based on what you buy and where you are 4) Lightning Fast Cash Inputs: Input your cash expenses in seconds 5) Custom Budgets: Categorize your spending the way YOU...

    → Learn more
    Company: Madbrook
    Launch Date: October 2010

    Madbrook, a 2011 NYC Disrupt Battlefield company, is building an immersive art, education, and entertainment platform that launched with their first brand, Everything Butt Art. Everything Butt Art uses a silly and immediately engaging approach to encourage creativity. The printed books, “Everything Butt Art at the ZOO” and “Everything Butt Art on the FARM” are available nationwide. “Everything Butt Art in the CITY” and “Everything Butt Art under the SEA” will be released April 1, 2012. Everything Butt Art’s first iPad app...

    → Learn more