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    Disrupt Backstage Pass: So What, Exactly, Is Social Music? (TCTV)

    Andrew Keen

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    Andrew Keen is an Anglo-American entrepreneur, writer, broadcaster and public speaker. He is the author of the international hit “Cult of the Amateur: How the Internet is Killing our Culture” which has been published in 17 different languages and was short-listed for the Higham’s Business Technology Book of the Year award. As a pioneering Silicon Valley based Internet entrepreneur,... → Learn More

    Tuesday, May 31st, 2011
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    One of the most interesting panels at last week’s Disrupt featured a discussion about social music between Steve Jang the co-founder and CEO of Schematic Labs and Alexander Ljung the founder and CEO of SoundCloud.

    Jang and Ljung are both developing apps and services that enable us to share music, sounds and our musical taste. Jang’s product is Soundtracking, an iPhone app that allows us to geo-tag music as we experience it. While Ljung’s Berlin based SoundCloud – which already has four and a half million users – is a platform for not only sharing music but also audio and sounds.

    So what, exactly, is social music? I asked Jang and Ljung when I interviewed them backstage at Disrupt. And how are services like Jang’s Soundtracking and Ljung’s SoundCloud disrupting what was once formerly known as the “music industry”?

    Here’s Jason Kincaid’s interview with them on-stage at Disrupt.

    Crunchbase

    Person: Steve Jang
    Companies: WR Hambrecht, Schematic Labs, Animoto, i/o Ventures, StackMob, Blue Bottle Coffee, StumbleUpon, Uber, BlackJet, imeem, Conduit Labs, EMI Music, WillCall, XUMA, Salon Media Group

    Steve is the Co - Founder and CEO of Schematic Labs, a San Francisco-based startup that conceives and makes social-location entertainment apps for the iOS and Android platforms. SoundTracking, made currently for only iOS platform, is the first app the company has developed. Combining music, photos, and geo-location, the SoundTracking app is a fun, expressive and easy way to share the soundtrack to your life. Prior to founding Schematic Labs, Steve served as CMO at imeem (acquired by...

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    Company: Schematic Labs
    Website: schematiclabs.com
    Funding: $4.75M

    Maker of social entertainment mobile apps for the real world.

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    Person: Alexander Ljung
    Website: alexanderljung.com
    Companies: SoundCloud

    Alexander Ljung is founder and CEO of SoundCloud, the audio platform that enables anybody to upload, record, promote and share their sounds on the web. Since its launch in 2008, Alexander has been responsible for all aspects of the site’s strategic vision and business development. Under his leadership, SoundCloud has quickly gained a reputation for being the number one platform available for audio creators to share, broadcast, track and promote their sounds.

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    Company: SoundCloud
    Website: soundcloud.com
    Launch Date: October 2008
    Funding: €62.5M

    SoundCloud is the world’s leading social sound platform where anyone can create sounds and share them everywhere. Recording and uploading sounds to SoundCloud lets people easily share them privately with their friends or publicly to blogs, sites and social networks. It takes just a click to share sounds to Twitter, Tumblr, Facebook and Foursquare. SoundCloud can be accessed anywhere using the official iPhone and Android apps, as well as hundreds of creation and sharing apps built on the SoundCloud platform. SoundCloud offers free...

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