We’re hearing from multiple sources that Twitter is in talks to acquire Y Combinator-backed key word bidding platform AdGrok, in a deal that is less than $10 million. It’s still unclear where exactly they are in the closing process or whether this is a tech acquisition or an acqui-hire.
AdGrok itself automates the process of bidding on contextual keywords on Google AdWords; Perhaps Twitter could find some use in this for its own Promoted Trends/Tweets?
Twitter seems to be in acquisition mode, most recently dropping $40 million on pro-client Tweetdeck.
Fun fact about this particular grab: The last person Twitter corporate development executive Jessica Verrilli followed on Twitter was AdGrok co-founder Argyris Zymnis. Co-founder Antonio Garcia-Martinez has yet to return my calls.
Status update: It’s complicated.
Garcia-Martinez has changed his title on his Facebook profile to Product Manager at Facebook. I have no idea whether this means Facebook won some acquisition battle or that Garcia-Martinez left the rest of the AdGrok team independently. In any case we’ll find out soon enough.
Created in 2006, Twitter is a global real-time communications platform with 400 million monthly visitors to twitter.com, more than 200 million monthly active users around the world. We see a billion tweets every 2.5 days on every conceivable topic. World leaders, major athletes, star performers, news organizations and entertainment outlets are among the millions of active Twitter accounts through which users can truly get the pulse of the planet.