• With 2 Million Downloads Under Its Belt, Appsfire Raises $3.6 Million Series A

    Erick Schonfeld

    Erick Schonfeld is a technology journalist and the executive producer of DEMO. He is also a partner at bMuse, a product incubator in New York City. Schonfeld is the former Editor in Chief of TechCrunch. At TechCrunch, he oversaw the editorial content of the site, helped to program the Disrupt conferences and CrunchUps, produced TCTV shows, and wrote daily... → Learn More

    Monday, May 30th, 2011

    There are literally hundreds of thousands of iPhone, iPad and Android apps to choose from, and yet finding good apps is far from easy. App discovery and recommendations is a fertile niche where a few startups are fighting for mindshare. After being downloaded more than 2 million times, app discovery startup Appsfire closed a $3.6 million series A, led by French VC firm IDinvest. (Appsfire is based in Paris and Tel Aviv, and was co-founded by Ouriel Ohayon, who used to be the editor of TechCrunch France).

    Appsfire crossed 1 million downloads in February, and then the 2-million mark in May. Ohayon says its various apps for the iPhone, Android, iPad, and kid’s apps is generating 3 million leads to app developers each month. Appsfire lets you share your favorite apps with your friends via the web, your mobile device, or Facebook.

    Previously, in February, 2010, company raised a seed round from a group of French angel investors including Marc Simoncini (CEO of dating site meetic.com), Jacques-Antoine Granjon (CEO of Vente-Privee.com), Xavier Niel (CEO of French ISP Free), and entrepreneur and angel investor Jean-David Blanc, as well as Lerer Ventures.

    Company: Appsfire
    Website: appsfire.com
    Launch Date: January 1, 2009
    Funding: $4.6M

    Appsfire is a global leading discovery and distribution platform for mobile apps which includes an elegant and sophisticated recommendation engine, and unique app specific advertising technology. Appsfire is first a destination for consumers with a mobile app providing a fun and beautifully designed recommendation engine. Appsfire’s business operates both on iOS and the Android platform. We help developers accelerate their user acquisition cycle with a unique set of non incentivized advertising units exposed to millions of users all over...

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