While Baitr didn’t win the TC Disrupt Hackathon, it did win the minds and hearts of those in attendance who have a tendency towards black humor. Baitr, a Launchrock-type viral launch page that does nothing but visualize your email falling into the abyss, isn’t at all useful. But it is funny.
Says creator Peter Watts, “Launchrock is good for entrepreneurialism but it’s also bad [for users] because you sign up for these services, and then you never hear back from them.” Watts hopes that his hack will encourage startups to do something more productive with their beta sign up page.
“All these people are driving to a page, willing to give their email,” says Watts. “Once you have their email, maybe ask them some questions or engage with them? There’s so much more you can do.”
Ironically enough, Watts said that he too would use a Launchrock page if he were launching a startup. I guess parody, not imitation, is the sincerest form of flattery.
Watch the interview with Peter Watts below and read more about TechCrunch Disrupt NYC here.