• Online Shopping Startup ProjectSlice Raises $9.4 Million From Eric Schmidt, Michael Birch And Others

    Thursday, May 26th, 2011

    Leena Rao currently works as a writer for TechCrunch. She recently finished graduate school at the Medill School of Journalism at Northwestern University, where she studied business journalism and videography. From 2004 to 2007, she helped lead Congresswoman Carloyn Maloney’s community outreach and relations efforts in New York City. She graduated from Columbia University in 2003, where she was... → Learn More

    Stealthy startup ProjectSlice is launching to the public today and announcing a $9.4 million Series A funding round led by DCM and Lightspeed Venture Partners with Michael Birch, FLOODGATE, Eric Schmidt’s Innovation Endeavors and Rick Thompson participating.

    ProjectSlice aims to help you organize your online shopping by analyzing your inbox. It’s sort of like what TripIt does for your itineraries, except ProjectSlice tracks receipts, notices and purchases. The startup is launching a free app called “All My Purchases” for Yahoo Mail that will help keep your shopping information organized and accessible.

    Once you sign up, the app automatically pulls information from the electronic receipts in your email and organizes it in one place. The startup says that receipts and purchases often gets lost in your inbox and the app consolidates your shopping history in one place so you don’t have to log into multiple websites, dig through receipts or manually file emails

    And ProjectSlice offers a whole slew of services that make tracking your purchases easy. The app will automatically track in-progress shipments and chart shipping from multiple retailers on a single map. ProjectSlice will also provide quick access to return and customer service information that isn’t always so easy to find. And the app will show you exactly what you bought down to the individual item from the most popular merchants, not just where you bought it.

    As someone who shops a lot online, Project Slice solves a major pain point of keeping track of all purchases, from Amazon to PeaPod, even for daily deal sites. I would definitely use this app; and it could bring the sort of disruption to online shopping that TripIt brought to travel planning. Now all Project Slice has to do is launch a service for Gmail.

    Company: Slice
    Website: slice.com
    Launch Date: 2010
    Funding: $9.4M

    Project Slice provides the simplest way to organize purchases. Slice automatically pulls information from electronic receipts from users’ email inboxes and presents it all in one place, making it easy to see what they’ve bought and track the progress of their orders. Slice’s first product was the “All My Purchases” application, made available in May 2011 with the latest version of Yahoo! Mail. In October of 2011 Slice launched support for Gmail, and the Slice iPhone app launched in November,...

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