Google is holding an event tomorrow in New York City. While everyone seems to be aware that it’s a partner event to announce the NFC strategy for their Android phones, Google has refused to confirm it. Well, they don’t have to. One of their partners just did.
We just got an email from the PR firm representing ViVOtech, wondering if we were going to the Google event tomorrow. They try to talk vaguely about ”Google’s latest innovations”, but that doesn’t matter. Just look at what ViVOtech does. They make NFC software.
From their own site:
ViVOtech near field communication (NFC) software and systems enable rich mobile commerce solutions for in-store payment, loyalty, marketing, and merchandising.
Whoops.
ViVOtech’s PR people go on to note that they “worked closely” with Google and “has provided ViVOtech technologies to enrich Google upcoming ‘latest innovations’”
Okay then. There’s one partner. An NFC one. The others? Apparently Sprint (which carries the Nexus S) and we’re hearing perhaps Citibank for the money side of things (Erick asked Google about it on stage today — no comment). Tune in for more tomorrow.
Google provides search and advertising services, which together aim to organize and monetize the world’s information. In addition to its dominant search engine, it offers a plethora of online tools and platforms including: Gmail, Maps, YouTube, and Google+, the company’s extension into the social space. Most of its Web-based products are free, funded by Google’s highly integrated online advertising platforms AdWords and AdSense. Google promotes the idea that advertising should be highly targeted and relevant to users thus providing...
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