Today, at TechCrunch Disrupt, editor Erick Schonfeld took the stage to interview Alex Rampell, TrialPay; Stephanie Tilenius, VP of Google Commerce and Payments, and Lewis Gersh, Metamorphic Partners; addressing online to offline mobile commerce. The panel was particularly interesting considering Google’s reported announcement regarding its near field communications and mobile payments service announcement this Thursday.
When asked about NFC and its potential, Tilenius said that the technology is an important opportunity for Android, telling the audience, “we’re making a big bet on it as a company. There is a lot of potential there.”
She added that there is a ton of activity around NFC in international markets, giving the example of a successful trial of the technology that Starbucks ran in London.
When Erick asked for confirmation of Google’s partnership with Citibank for its NFC platform, Tilenius declined to reveal any in-depth details but said it would be a partner announcement around mobile and local commerce.
Google provides search and advertising services, which together aim to organize and monetize the world’s information. In addition to its dominant search engine, it offers a plethora of online tools and platforms including: Gmail, Maps, YouTube, and Google+, the company’s extension into the social space. Most of its Web-based products are free, funded by Google’s highly integrated online advertising platforms AdWords and AdSense. Google promotes the idea that advertising should be highly targeted and relevant to users thus providing...
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