It’s been exactly one year since mobile ad network AdMob was officially acquired by Google for $750 million, after intense scrutiny of the deal by the FTC. Over the past year, Google has been working to integrate AdMob into the company, and clearly there have been some highs and lows. Today, As AdMob-Google turns one the search giant is announcing a number of new features and milestones for the ad network.
Overall, AdMob traffic (Ad Requests) have grown more than 3.5 times in the last year. In April, AdMob saw over 2.7 billion ad requests a day globally, up from over 2 billion announced in January. There are over 80,000 mobile websites and apps in the AdMob network, up from over 50,000 in January. And 11 countries in the AdMob network generated more than a billion monthly ad requests in April 2011, up from just three countries a year ago.
AdMob tells us that they’ve seen traffic for tablet ads growing like crazy; in terms of requests the ratio of mobile to tablet ad requests are 5 to 1. Today, Google is announcing new formats for tablet ads, allowing advertisers and publishers to serve full-screen interstitial ads built with HTML5 on smartphones and tablets. These advertisements can include branded video, image gallery, and interactive formats.
The network is also launching new targeting for cross-promotion mobile ads for publishers, enabling developers to run promotions of their apps in specific geographies.
Another addition Google is announcing today is that ad serving platform DoubleClick for Publishers
DoubleClick for Publishers is now integrated with AdMob. So third party ad serving from DoubleClick is now available on the AdMob network, with support for rich media formats.