Brightcove is no longer just for videos. Starting today, it is launching an entire new product line for making mobile and web apps called Brightcove App Cloud. Developers will be able to use App Cloud to create their apps once and then deploy them to the iPhone, iPad, Android phones and tablets, and beyond. It creates HTML5 apps as well as mobile touch websites, and it is not limited to video apps.
In the video above, Brightcove CEO Jeremy Allaire explains what App cloud is and answers some questions about what appears to be a departure from the company’s primary focus of providing an online video platform. The App cloud apps don’t need to be video apps, but they are geared towards media apps. Just as Adobe spits out iPhone apps from its Creative Suite, so too will Brightcove App Cloud—except, as Allaire points out, Brightcove App Cloud isn’t based on any proprietary technology. It is all open technologies such as HTML5, CSS and Javascript.
Brightcove App Cloud creates an app template, and then customizes it depending on which platform it will be deployed on.
In 1995 Jeremy D. Allaire co-founded Allaire Corporation with his brother JJ Allaire, creating the web development tool ColdFusion. When Macromedia acquired Allaire in March 2001, Jeremy became Chief Technology Officer. At Macromedia, Jeremy helped create the Macromedia MX (Flash) platform. He left Macromedia in February 2003 to join venture capital firm General Catalyst. Jeremy Allaire founded Brightcove in early 2004, to create a video distribution platform for the Internet. He currently serves as Executive Chairman of the Board and...
Brightcove Inc. (NASDAQ: BCOV), a leading global provider of cloud content services, offers a family of products used to publish and distribute the world’s professional digital media. The company’s products include Video Cloud, the market-leading online video platform, App Cloud, a pioneering content app platform, and Zencoder, a leading cloud-based media processing service and HTML5 video player technology provider. Brightcove has more than 6,100 customers in over 60 countries that rely on Brightcove cloud content services to build and...
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