• Sony's SmartAR Augmented Reality Looks Really Promising (Video)

    Serkan Toto

    Dr. Serkan Toto is an independent consultant and advisor focusing on Japan’s web, mobile and social gaming industries. Based in Tokyo, he works together with financial institutions and startups worldwide. Serkan has been the Japan contributor for TechCrunch.com since 2008. He is sept-lingual, holds an MBA and is a PhD in economics. → Learn More

    Monday, May 23rd, 2011

    Last week Thursday, Sony introduced “SmartAR”, a so-called integrated Augmented Reality technology that looked pretty decent in the demo video big S uploaded that day. The company produced a new video over the weekend, and if you’re into Augmented Reality, the new footage will blow you away.

    To recap, Sony says SmartAR doesn’t require markers to work, that it’s fast and accurate, designed to display content in 3D, and that it has an intuitive UI that makes it possible to interact with virtual objects even in a 3D space.

    Judging by the video (in Japanese) below, this is not hard to believe, and I just hope Sony will integrate SmartAR in some form into the NGP.