Remember lonelygirl15? But of course you do (and if not, Wikipedia and YouTube search are your friends).
Either way, it looks like some of the creators behind the interactive Web-based video series, which attracted worldwide attention, are raising $3.5 million in funding for their production and software company EQAL – at least according to this SEC filing.
Based in Los Angeles, EQAL is both a production and technology company founded in 2008 by Miles Beckett and Greg Goodfried, two of the creators of lonelygirl15, sister series KateModern, LG15: The Resistance, Harper’s Globe and more web TV series.
Established in 2008, two years after lonelygirl15 hit the Web, EQAL is today a company that provides technology (see its Umbrella product pages for more information) and business services to power the online brands for celebrities, content owners and creators.
The company manages communities for Paula Deen, Alicia Silverstone, Top Chef winner and runner-up Michael and Bryan Voltaggio, CSI creator Anthony Zuiker, and others.
This isn’t the first time they company has raised capital – in fact, in 2008 they raised $5 million from investors like Spark Capital, Ron Conway, Marc Andreessen, Georges Harik, Scott Banister, Cyan Banister, Conrad Riggs and Michael Parekh.
We’ve contacted EQAL for more information and will update when we learn more.
EQAL is a next-generation media company that combines technology and people to power 24/7/365 digital media properties around consumer brands and celebrities. An EQAL media property is a multiplatform digital magazine that creates a seamless experience for fans across various devices and social networks. With more than 40 media properties, EQAL’s award-winning Media Networks include Jennifer Lopez.com; Bethenny.com; Elizabeth Banks.com; ToriSpelling.com; Lauren Conrad.com; Alicia Silverstone’s TheKindLife.com; Derek Hough.com; YouTube phenoms ElleandBlair.com and Michelle Phan.com; WalkWithWalgreens.com, KRAFT’s Effie Award winning...